Should dental specialists advertise? In terms of advertising the dental market is very similar to the plastic surgery market 20 years ago. Dermatologists offering cosmetic procedures were the first to advertise followed grudgingly by Plastic Surgeons. Only when dermatologists began capturing a significant share of the cosmetic patient population did the Plastic Surgeons react with their own marketing initiatives. Today, you cannot open a fashion magazine without being bomba.

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For many students at the School of Healthcare at Leeds University and the School of Health and Community Care at Leeds Beckett University this is the most memorable part of their programme, but it is also the most unpredictable. Where is it? How do I get there? What if I hate it? Can I choose where I go? Leeds Met Faculty of Health.

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